Graphic Design

How a rebrand changed my life

Role

Graphic Designer
President

Timeline

Jan 2021 - Dec 2023

Team

PR Chair (2)
Co-Designer (1)
Web Developer (1)

Tools

Figma
Adobe Photoshop
Adobe Premiere Pro

Skills

Graphic Design
Visual Design
Web Design
Accessibility

Overview

URMC is a student organization at Cornell University that works to promote black, latinx, and native representation in computing. I have been a general member since freshman year and joined the executive board that spring as Events Chair. I then became Design Chair for 3 semesters before serving as President for 2 semesters.

As design chair, I helped create 100+ flyers. I also worked with other sub-teams to promote the organization on social media platforms. Additionally, I redesigned the website and created swag designs to allow members to show their support.

As president, I managed an executive board of 30 members, met with faculty and advisors, and onboarded new members to the organization.

Featured Flyers

Here are some of my flyers that I created during my time as design chair.

Featured swag

First hoodies

These hoodies were made for the executive board members and were the first customized hoodies created for the organization. I co-designed them with a previous design chair.

Tote bags

I designed the totes bags which were the prize for our M&M mentorship program.
Pictured is my mentorship family winning for meeting up the most times during the semester!

Other clothing

These are two merch designs that I made for our executive board members during my presidency while the new design chairs were onboarding to the role.

Website design

During the summer of 2022 I redesigned the organization’s website to be more modern and align with org values.

I started this process by doing an audit of the existing website and synthesizing my own thoughts with those of other executive board members that were collected during one of our weekly meetings.

Old website home page

Final site

I then created updated designs for each page using our latest design system. The driving goals were to make it easy for students to learn about the organization and to join. See full prototype here. Check out the live version here!

URMC was the reason I got into product design, so thank you to all the mentors who believed in me before I believed in myself.

How did I do?

This was my first real experience designing with and for other people. This organization means the world to me not only for the mission statement, but for the mentors I met along my journey.

Having the privilege to become president gave me a newfound confidence in my ability to lead and be a mentor to others, which led to a passion for giving back to my community.